Create Your Ideal Customer Profile: 7-Step Guide + Template

Discover how to connect and convert your perfect coaching clients by creating an Ideal Customer Profile. Improve your sales process & watch your business thrive!




Unleash the Power of Your Coaching Business with the Ultimate Ideal Customer Profile Guide

Are you tired of pouring endless hours into marketing strategies that just don’t hit the mark? Are you struggling to connect with your ideal clients, leaving both you and them feeling unsatisfied?

Say goodbye to the guesswork and frustration. Introducing “Create Your Ideal Customer Profile: 7-Step Guide + Template” – your ultimate solution to understanding your audience and effortlessly attracting clients who resonate with your message.

Ideal Customer Profile

What will you gain?

Crafting your ideal customer profile isn’t just about knowing who your clients are; it’s about transforming your coaching business into a thriving, fulfilling venture. With this guide, you’ll experience:

Who is this for?

This product is perfect for life coaches who are ready to break free from the cycle of ineffective marketing and lackluster client connections. If you’re tired of wasting time and energy on strategies that don’t work, if you crave the freedom to focus on coaching and connecting with your clients, then this guide is your secret weapon to success.

What You'll Receive:

This comprehensive guide will help you promptly gather all the data needed and provide actionable steps to create your ideal customer profile so you can achieve greater success in your coaching business.

Here’s what is covered:


A brief overview of what an Ideal Customer Profile is, how it can be used to refine & improve your marketing, and why it is the secret sauce to a successful coaching business.


How to go about collecting data and what critical pieces of demographic information to include (age, marital status, location, job title etc.) so you can target higher-quality leads

Frustrations and Fears

Identify their pain points & the emotions associated with them so you can make them feel heard & understood, and what will really resonate with them in your messaging to build an emotional connection.

Wants and Desires

Uncover the tangible things your customers wish to get from your services and the benefits they hope to obtain as a result. Again, so you can include it in your messaging, and build a deeper, more meaningful connection with your customers.

Transformations: Before & After States

What your clients can expect to experience before and after purchasing your services, and how you can use that transformation as a highly effective buying motivator

Buying objections and purchase drivers

Identify what might stop your ideal clients from buying and conversely, what will motivate them to buy. Knowing and addressing both will give you a huge advantage in your sales conversions

Ideal Customer Profile

Special Bonus Offer

Create a visually appealing ideal customer profile document!

Once you’ve created your customer profile, convert it into a visually appealing 1-page document using our FREE Canva Template. You can streamline collaboration with copywriters, marketers, and web developers, ensuring everyone is on the same page when creating content for your ideal audience.

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Peace of mind with our money-back guarantee

Expertly crafted with passion and expertise, this resource has been designed to save you time & effort so you can focus on what matters most.

I’m confident you will love it, but if you’re not 100% satisfied we offer a 7-day money-back guarantee. T&Cs apply.

Frequently Asked Questions

The most common questions for our digital products are covered below but if you need further information, please send us a message.

General FAQs:

Once your payment is complete, you’ll receive a download link to gain access to your resource. You can also find this within your account.

After you have downloaded it, it’s yours to use as many times as you need, for as long as you need.

Creating our coaching tools involves significant initial effort, but our streamlined online offering process allows us to keep prices remarkably affordable. This efficiency keeps costs down while ensuring a substantial delivery of value to you!

More importantly, my commitment to offering accessible products stems from the belief that valuable coaching tools should be accessible to every coach. We strive to empower coaches by making these tools widely available because we genuinely believe in the transformative impact of coaching on people’s lives. Our mission is to reach and positively influence as many lives as possible.

A Fillable PDF is a PDF document that allows you to digitally enter data such as text boxes, checkboxes, or drop-down menus. You just need Adobe Reader to use it (free).

As for printing, yes – If you want to print the document out after completing it, you can. Or, if you prefer the tactile experience of completing the workbook by hand, you can print it first and complete it that way.

I’m confident you will love all the resources we have to offer, but if you’re still not 100% satisfied we offer a 7-day money-back guarantee.

All you have to do is contact us within 7 days of purchase and provide a brief explanation as to why you were not satisfied with the product. See full T&Cs here.

Canva FAQs:

Canva is an online graphic design tool you can use to create/edit digital resources. All of our coaching tools can be edited with a FREE Canva account.

If you’re new to Canva, rest-assured, it is incredibly user-friendly, even for those with limited design experience. Plus, there are loads of online tutorials to help get you started.

You won’t be the only one with access to our resources, BUT, our extensive product range, coupled with full customisation options allows you to transform them into something truly unique.

Once you have finished customising your Canva template/s, downloadable formats available include JPG, PNG, and PDF.

As for printing, any resources you want to print (templates, workbooks, checklists, etc.) are always designed with appropriate sizing.

You can: Use the resource as many times as you need, customise it with your own colours, images & content and sell or gift them to your coaching clients.

You can’t: Trademark or patent it, sell or share it as a PLR product, or transfer resell rights. See full license terms here.

Ready to connect with your customers on a deeper level and serve them better?

With this guide, you’ll unlock the key to marketing success and client satisfaction. 

If you want to cut through the marketing noise, speak directly to your ideal audience and inspire them to take action, this guide is for you!

Additional information

Resource Format:

Fillable PDF

Coaching Niche:

ADHD Coach, Anxiety Coach, Autism Coach, Business Coach, Career Coach, Confidence Coach, Executive & Leadership, Finance & Wealth Coach, Grief & Trauma Coach, Health & Wellness Coach, Life Coach, Marketing & Sales Coach, Parenting & Family Coach, Relationship Coach

Product Type:

Business Essentials, Guides & Worksheets


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